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In the ever-evolving realm of beauty, technological advancements have become instrumental in reshaping and revolutionizing the industry. The integration of technology into beauty, often termed "beauty tech," has led to groundbreaking innovations that cater to consumer needs and preferences in unparalleled ways. From augmented reality (AR) makeup trials to personalized skincare routines driven by AI algorithms, the fusion of beauty and technology of digital landscape has not only enhanced product offerings but has also transformed the overall consumer experience. One of the most significant contributions of technology to the beauty industry lies in the realm of augmented reality. AR has paved the way for virtual try-on experiences, allowing consumers to experiment with various makeup products without physically applying them. Through specialized applications and platforms, users can virtually test different shades of lipstick eyeshadow, or even experiment with complex makeu...

How to adapt the web to mobile devices

With the data in hand, the growth of the mobile Internet has not slowed down in recent years. Only between the beginning of 2012 and the middle of 2013, Internet access through smartphones has increased from 11.1 to 17.5%.

The most important thing is that this consumption continues to increase. Boosting the mobile version of a website will become, if it is not already, an absolute priority for all Internet sites. What's more, you can no longer launch any marketing campaign  without a mobile phone, at the risk of failing miserably.

Given this situation, you can choose different solutions: create a responsive design, generate a mobile web site or develop a mobile application, transforming our web.

What is responsive design ?

The design Responsive is to apply a design to a specific web page that can be adapted to all kinds of resolutions, whether of a mobile, tablet, screens widescreen or whatever the required resolution.

It is a simpler way of offering the same service to all types of devices with notable cost savings, redirects or duplication of content on the web. Wikipedia defines responsive design as the design and development philosophy whose objective is to adapt the appearance of web pages to the device that is being used to display them.

The most important attributes to consider in responsive web design are:

1.            The CSS.

2.            Percentages better than pixels.

3.            Selection of images.

How to adapt a website to mobile?

When we are going to adapt a web page to the navigation that is done through our phones, there are several alternatives that will be more or less feasible depending on the development capacity of the programmers who execute the project and the money available. .

The steps are the following:

1.            If you have enough money, the optimal option is to hire the services of companies that can carry out the development satisfactorily according to our needs.

2.            If, on the contrary, you prefer to reduce costs and have enough knowledge to work with CSS, you can do it yourself. The work is not easy, since all the components have to be adapted to the responsive system , but it is possible.

3.            If we have an application developed in WordPress , you can choose different plugins that adapt the web. It often makes work much easier, but you also have to take into account the degree of development we want for our application.

When not to use responsive ?

There are times when responsive design is not enough to adapt web content to mobile phones. Sometimes it is an option and sometimes it is not. This may be because some of the content is not adaptable to small resolutions or because the web is too old to be responsive . Sometimes, also, this generates frustration in the user by not being able to obtain the information or service that he is requesting.

The factors that can cause responsive design to be rejected are:

1.            The peculiarities of the web : not always the webs are ideal to be adapted to the mobile. It may be the case where failures occur because the components of the new design fail at a lower resolution.

2.            Specific content : when trying to get phone or tablet users to carry out a specific activity, it is advisable to create a website with a specific design.

3.            E-commerce : in the case of having an electronic commerce platform, it is strongly recommended not to use responsive designand to develop a specific design for the platform.

When to use responsive ?

If one is not in any of the cases mentioned in the previous point, the most reasonable thing is to develop a responsive design project for the following reasons:

1.            The cost of developing a responsive project is usually more affordable than any other alternative. Much more, of course, if you need to hire the services of an external company.

2.            Weather.

3.            Consistency.

4.            Conversion.

 venturebeatblog  beautymagnetism  beautyation  charismaticthings  businessknowledgetoday

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