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Beauty and Technology of Digital Landscape

In the ever-evolving realm of beauty, technological advancements have become instrumental in reshaping and revolutionizing the industry. The integration of technology into beauty, often termed "beauty tech," has led to groundbreaking innovations that cater to consumer needs and preferences in unparalleled ways. From augmented reality (AR) makeup trials to personalized skincare routines driven by AI algorithms, the fusion of beauty and technology of digital landscape has not only enhanced product offerings but has also transformed the overall consumer experience. One of the most significant contributions of technology to the beauty industry lies in the realm of augmented reality. AR has paved the way for virtual try-on experiences, allowing consumers to experiment with various makeup products without physically applying them. Through specialized applications and platforms, users can virtually test different shades of lipstick eyeshadow, or even experiment with complex makeu...

Our views after a month with the iPhone X

“Well, today, we’re introducing 3 revolutionary product of this class. The first one: is a widescreen iPod with touch control. The second: is a revolutionary mobile phone. And the third is a breakthrough Internet communication device. So, three things: a widescreens iPod with touch controls; a revolutionary mobile phone; and a breakthrough Internet communication device.An iPod, a phones, and an Internet communicators. An iPod, a phone … are you getting it? These are not three separate device, this is one device, and we are calling it iPhone.Today, today Apple is going to reinvent the phone…”Con queste parole, nel 2007, Steve Jobs presentava il primo iPhone

that, between strengths and weaknesses for the time, was preparing to revolutionize a market, that of Smartphones, which from 2007 to today has been the protagonist of an impressive evolution in terms of technology and, even more so, in sociological fields.

Ten years after that historic presentation, iPhone X presents itself as a turning point for Apple , and indirectly also for the market, laying the foundations on which, in all likelihood, the iPhone ecosystem will develop in the coming years.

Considering that almost all of the reviews focus on pompous benchmarks and tedious technicalities, we have opted for something different. This, in fact, is not really a review of the iPhone X, but our " road test " as consumers. In the past 30 days, we have used the terminal as "common users" by examining the pros and cons in its daily use to try to answer, in a simple and clear way, most of the questions you may have before making the decision to make a purchase. so important.

iPhone X and… Design

iPhone X is the culmination, in terms of design, of a journey undertaken in the last ten years by Apple's Chief Design Officer, Jonathan Ive . From the beginning of the iPhone project, the ultimate aim was to create a device without buttons, consisting of only a screen , which would make the presence of an inanimate object imperceptible to the end user during daily use of the terminal. To obtain this result , in addition to an almost total engineering review, it was necessary to submit to some compromises  which, net of the subjective aesthetic taste present in each of us, are quite evident. The Notch  (the trapezoid placed on the top of the screen to accommodate the speaker and the system dedicated to Face ID) is probably the element that has made the most of itself in recent weeks . If an opinion in aesthetic terms remains completely subjective, we can instead tell you lightly that, after the first doubtful impression, we have never found it cumbersome, annoying or limiting in daily use. The reorganization of the status icons, on the sides of the Notch , is effective and designed to give the user the constant impression that you are not in front of an absent portion of the screen, but two additional portions of the screen designed to make it wider and clean the area dedicated to the main screen. Different speech should be made for the protruding rear camera body. We perfectly understand the race to general thinning made by the various industries but we believe that in a design product, a sector in which we want to place the iPhone for more than ten years, a handful of millimeters more thickness in exchange for a more homogeneous form factor and care would certainly have benefited the minimal and iconic design of the iPhone X. The stainless steel frame, the two glass walls made by Corning (the manufacturer of the famous Gorilla Glass) the general build quality, without plastic creaks or imperfections in the details , presents a terminal that  gives the feel of a high-end product to the touch and in line with Apple products .

We would like to make a purely subjective note to the Silver version of the iPhone X which with its black front, the steel-colored frame, the white rear wall and the black camera body, does not return the same sensation as the counterpart, making the device look like a Patchwork of components taken from different terminals. We therefore recommend that those who buy it opt for the more elegant Black version .

iPhone X, with its 14 centimeters in height and seven in width, is a compact, comfortable and practical device to be used with both one and two hands. All iOS features designed for one-handed use are also present on this terminal, making the interface completely adaptable to the daily needs of users. In your pocket, the not too generous dimensions make it comfortable , not at all bulky and in everyday use, especially if you come from a  phablet  (name used to identify devices equipped with generously sized screens), you may find yourself facing the right compromise between dimensions. generous display and compactness of the device.

 Size comparison of iPhone 7 Plus and iPhone X

iPhone X and… the Display

iPhone X is not only the first Apple device to host a front wall composed only of the screen, it is also the first terminal to be equipped with an OLED type panel . If we will talk about the first point later, we want to immediately spend a few words for the type of screen chosen. The OLED technology , for the uninitiated, allows to realize panels that emit their own light and that therefore significantly reduce the space dedicated to the display within a terminalthanks to the fact that it does not require an additional lighting system. Furthermore, being composed, in fact, of a "single piece", OLED screens can be flexible and, therefore, be adapted more within a confined space. It is therefore not surprising that Apple's choice fell on this technology to create the front panel of the new iPhone X. Leaving further technicalities to the guys at Display Mate , who recently consecrated the screen of the new iPhone as the best currently on the market, and returning talking about how the panel behaves in everyday use, we can certainly tell you that the leap forward compared to the past is significant even if not immediately perceptible. The calibration is natural and never excessively contrasted, as well as the color rendering is realistic, homogeneous and sharp in most angles and lighting conditions. Although Apple has inserted notes for the consumer regarding the known problems of color variation of OLED screens, it is pleasant to note that, in the terminal used for our analysis, cases of this type have emerged only by tilting the phone forcibly and in ways unnatural and that none of the subjects in our photos have acquired a color similar to that of the characters in the famous James Cameron Avatar.

With regard, in fact, to the problems that afflict OLED technology, we wanted to spend a few lines to dispel the myth of the Burn-In effect that is so popular on the web in this period. For the uninitiated  is a sort of permanent shadow that could remain on an OLED panel after viewing a static image for an extended period of time.. As it is a known contraindication for this type of technology, every manufacturer who uses it inserts some guidelines in the consumer notes to suggest how to avoid these contraindications. This absolutely does not mean that if you look at a photo for a couple of minutes you will end up with a permanent tattoo on your screen, but simply that if you leave the phone constantly on on the same screen, perhaps even with the brightness set to maximum, for a period. prolonged time you could imprint that same screen on your display permanently. Obviously we are talking about rather large time windows and rather rare cases , especially considering that the screen ofiPhone X is designed to avoid limiting the cases that generate the Burn-In effect by  moving the pixels every minute , or a little more, and moving the icons dedicated to the battery, wifi, position and all the service bars present to an infinitesimal extent. in the more static sections. One more piece of advice we can give you to be completely calm is to activate the perspective effect dedicated to the wallpaper which, by creating a constant movement of the background, can eliminate any risk whatsoever if you decide to keep the same wallpaper for long periods.

 The Burn-In effect normally affects the “Display” units that remain stationary on the same static image for days.

iPhone X and… the 18: 9 screen

Let's clarify immediately, before going into this very delicate paragraph, that the smartphone developer market is based on the sales of mid-range devices. So priority will always be given to the standard most present in the current market. Precisely for this reason the 18: 9 screens, at the moment, are a format that does not add anything concrete to today's panorama but, on the contrary, in everyday use they will sometimes be impractical . But let's go in order. The 18: 9 display, used for the iPhone X screen, certainly encourages us to follow Apple's ancient dogma of wanting to allow the use of the smartphone with one hand, its narrow and long format guarantees greater manageability and compactness of the dimensions but, at the same time,the current poor optimization of native applications, and the 16: 9 format of the current media, diminish the WOW effect in a few days, showing the side of some subterfuges children of a young and still immature technology . Before continuing, let's clarify a further point, we will not stop talking about the optimization of third-party applications as, in the face of a format that has invaded the market of the infamous top range in a few months, point the finger on almost all of smartphone application developers would generate a much more complex analysis but we advise you to follow the very Italian Francesco Graziani to understand, from a consumer point of view, the current state of third-party applications compared to 18: 9 panels.Going back to talking about iOS and how it behaves on the 18: 9 screen of the iPhone X we can tell you that the general feeling is that of being faced with a gigantic compromise . Using the Notes application, as an example to make you understand the situation better, you can immediately notice how there is a sort of Patchwork effect, given by the feeling of using an application for iPhone 6/7/8 with two side bands attached (variable according to the orientation of the screen) that add nothing to the everyday user experience but, on the contrary, make the learning curve of the 'use of the keyboard longer than in the past due to its slightly elevated position compared to previous iPhone models. If in the upper part, due to the Notch used for the insertion of the speaker and the TrueDepth camera, you could not objectively add anything concrete in addition to the status icons, in the lower part of the screen, surely, you could be more daring.

As far as the multimedia sector is concerned, the situation does not change, but in this context it is also logical that this is the case. The current standard format in the cinema field is 16: 9 so it is more than logical that any photo or video you look at through the 18: 9 screen of the iPhone X will have black bands on the side . The general size, when you view multimedia files from your smartphone, will be the same as a 4.7-inch iPhone and the possibility of using the fullscreen mode will only cut a portion of the image to adapt it to the new format used.

In conclusion, our advice is to consider this very carefully before buying paragraph X iPhone . The 18: 9 is a new format that is only now starting to extend to the top of the range of the various brands and that still lack many youth problems given, moreover, by a poor optimization of the applications and a scarce use of the additional space available. . Do not be captivated by the 5.8 inches declared, because if you switch from a 5.5-inch terminal with 16: 9 format your daily user experience will drastically change and you will end up with a terminal with a smaller display comparable to that of a device. 4.7 inch. If, on the other hands, you are used to small-sized phones, by today's standards, and you will be able to pass over an optimization process by the developers that can last for months, then you will not find big differences in daily use and you will only have to think about the iPhone. X as a terminal that requires a learning curve to master the new gestures, given by the absence of a physical Home button, and the relocation of some elements on the screen. Surely, according to our very modest point of view, the compromise given by a new technology may not be worth the "expensive" entry price for everyone .

 

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