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Beauty and Technology of Digital Landscape

In the ever-evolving realm of beauty, technological advancements have become instrumental in reshaping and revolutionizing the industry. The integration of technology into beauty, often termed "beauty tech," has led to groundbreaking innovations that cater to consumer needs and preferences in unparalleled ways. From augmented reality (AR) makeup trials to personalized skincare routines driven by AI algorithms, the fusion of beauty and technology of digital landscape has not only enhanced product offerings but has also transformed the overall consumer experience. One of the most significant contributions of technology to the beauty industry lies in the realm of augmented reality. AR has paved the way for virtual try-on experiences, allowing consumers to experiment with various makeup products without physically applying them. Through specialized applications and platforms, users can virtually test different shades of lipstick eyeshadow, or even experiment with complex makeu...
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What is the Gartner Magic Quadrant

When choosing a service management tool , it is not enough to choose the best tool on the market. In reality, it is a matter of looking at the supplier of the same for a partner who can respond to any need that may arise around their software.

Thus, Gartner presents the following magic quadrant for service management tools where it highlights other manufacturers:

Gartner evaluates tools based on criteria that are based not only on the tool but also on the company that markets the product.

The main points it considers are:

1.            Product / service : essential goods and services offered by the supplier that compete in the defined market. This includes current products / services, quality, feature set capabilities, skills, etc.

2.            Overall Viability (Business Unit, Finance, Strategy, Organization) - Assessment of the overall organization's financial health, the business unit's financial success and practice, and the likelihood that the individual business unit will continue to invest in the product, keep offering the product and advance the state of the art in the organization's product portfolio.

3.            Pricing : the provider's capabilities in all pre-sales activities and the structure that supports them. This includes bid management, pricing and negotiation, pre-sales support, and the overall effectiveness of the sales channel.

4.            Market responsiveness : the ability to respond, change direction, be flexible and achieve competitive success by taking advantage of development opportunities that appear as customers' needs evolve and market dynamics change.

5.            Marketing execution : the clarity, quality, creativity, and effectiveness of programs designed to deliver the organization's message to influence the market, promote the brand and business, increase product awareness, and establish a positive identification with the product / brand and organization in the minds of buyers. This "share of the mind" can be driven by a combination of advertising, promotional actions, leadership, word-of-mouth, and sales activities.

6.            Customer experience : relationships, products, and services / programs that enable customers to be successful with the products evaluated. Specifically, this includes the support that the customer receives. This can also include ancillary tools, customer support programs (and their quality), availability of user groups, service level agreements, etc.

7.            Operations : the organization's ability to meet its goals and commitments. Factors include the quality of the organization's structure, including skills, experiences, programs, systems, and other vehicles that enable the organization to function effectively and efficiently on a permanent basis.

Based on this, the main tools on the market according to Gartner are BMC, Software and ServiceNow, surpassing technology greats such as IBM.

BMC Software

Founded in 1980, BMC is a publicly traded company based in Houston. BMC Remedy IT Service Management (ITSM) is a broad set of ITSSM capabilities that supports the implementation, integration, and automation of IT service management processes .

In this magic quadrant, Gartner evaluates the BMC Remedy ITSM 7.6.04 tool:

1.            Strengths : BMC Remedy ITSM integrates well with non-ITSSM tools, including BMC Cloud Lifecycle Management and BMC Atrium CMDB . This better positions this solution to meet the needs of global companies that require solutions to reduce the complexity of management infrastructures. The manufacturer has demonstrated the ability to develop and leverage its own professional service organizations. When combined with a strong partner ecosystem , it enables you to rapidly deploy resources with a high level of experience and knowledge globally. BMC Remedy ITSMoffers integrated support for ITIL best practices, enabling organizations to realize value from this tool in a shorter period of time. Integration with BMC Atrium CMDB allows the visualization of IT services showing impacts throughout the entire service flow, facilitating the recognition and resolution of problems.

2.            Cautions : Customers still report issues with the usability and layout of this user. Therefore, the user experience should be a point to improve. BMC has yet to effectively communicate upgrade ease capabilities to legacy customers compared to competitors. BMC Remedy ITSM offers advanced analytics and reporting as part of the solution, but these capabilities are licensed separately for each user. BMC Remedy ITSM supports extensive functionality that meets the needs of large companies that need solutions for service management. However, this means that less mature organizations purchase functionality that they cannot use.

 


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